| Cosmetic surgery is a subspecialty that uniquely 
            restricts itself to the enhancement of appearance through surgical and 
            medical techniques. It is specifically concerned with maintaining normal 
            appearance, restoring it, or enhancing it toward some aesthetic ideal 
            Cosmetic surgery is a multi-disciplinary and comprehensive approach directed 
            to all areas of the head, neck and body. Cosmetic surgery is practiced by 
            surgeons from a variety of disciplines including board-certified 
            dermatologists, general surgeons, oral and maxillofacial surgeons, 
            ophthalmologists, otolaryngologists, plastic surgeons and physicians from 
            other fields. All of these disciplines have contributed to the vital growth 
            of cosmetic surgery. Cosmetic surgery is primarily learned during a 
            surgeon’s post residency through ongoing continuing education, training, and 
            experience.
           Consumers considering cosmetic surgery 
            are almost universally unaware of the difference between “cosmetic” surgery 
            and “plastic” surgery. For this reason, they are easily misled to believe 
            board certification in plastic surgery evidences a physician’s competence to 
            perform cosmetic surgery. It does not. Importantly, with an expanding number 
            of consumers anxious to undergo cosmetic surgery and a highly competitive 
            pool of physicians, it is imperative consumers have access to accurate 
            information. It is equally imperative consumers have the freedom to choose 
            among competitors and that the number of qualified providers is not 
            artificially restricted. Unfortunately, the public almost universally 
            equates cosmetic and plastic surgery as one and the same. Consumers' 
            misapprehension in this regard has them relying on incomplete and false 
            information when choosing a physician to perform their cosmetic procedure.
            Unlike cosmetic surgery, plastic surgery deals with the repair, 
            reconstruction or replacement of physical defects of form or function 
            involving the skin, musculoskeletal system, crainomaxillofacial structure, 
            hand extremities, breast and trunk and external genitalia. While board 
            certification may evidence a physician competent in "plastic surgery", it 
            does not evidence competency in "cosmetic surgery" nor does it demonstrate 
            more "cosmetic surgery" education, training or experience than that of a 
            board-certified dermatologist, general surgeon, oral and maxillofacial 
            surgeon, otolaryngologist or ophthalmologist.
           Yet 
            many board-certified plastic surgeons seek to equate the terms "plastic" and 
            "cosmetic" in order to represent their certification in plastic surgery as 
            evidence of their competency to perform "cosmetic" procedures. The spreading 
            of this misconception reduces patient choice and jeopardizes patient safety. 
            The misinformation has consumers believing that when searching for a 
            cosmetic surgeon to perform cosmetic surgery, they must look only to the 
            universe of Board Certified Plastic Surgeons and that they cannot find a 
            competent cosmetic surgeon among board-certified dermatologists, general 
            surgeons, ophthalmologists, otolaryngologists or other surgeons. |